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About Aligned Growth
Aligned Growth runs influencer for 7- to 9-figure brands like HexClad, Electrolit, and PopSockets. The team has everything from product seeding to paid campaigns down to a science, but they needed a powerful UGC platform to become a truly full-stack influencer agency. That’s when they found Archive.
The Challenge
Aligned Growth customizes their approach to make influencer efficient and scalable for each individual client. But scalability quickly became a challenge for the agency itself.
Head of influencer Marissa Vogelsang realized that the more successful the agency was, the bigger their client programs grew, and the more difficult it became to track and analyze all their content.
The agency team was stuck manually tracking UGC and recording stats from multiple sources. Cobbling together reports was time-consuming and messy; the metrics never matched up and the data wasn’t telling a good story.
To make matters worse, they were missing out on clients’ tagged Instagram stories; the team’s existing tools required creators to turn on story capture manually, which they never did.
The Solution
“I’m the biggest stan of Archive. We’re a lean team that supports big clients. The ability to manage all of our content in one place with a reliable software partner is really important to us.”
Here’s a look at the Aligned Growth workflow:
- The team imports lists of creators they have activated for each client campaign.
- They label creators so all new UGC automatically appears in the right collection.
- Archive pulls in and constantly updates real-time impression and engagement data
Archive empowers Aligned Growth to offer more robust support to even larger brand clients:
- Usage rights: Clients can push fully approved high-performing content directly into ads.
- Public links: It’s easy to share collections with clients instead of downloading individual assets.
- Top performers: Highlighting top creators/posts helps identify valuable paid partnerships.
Results
The Results
With Archive, Aligned Growth captures and tracks 50% more content. More accurate data (like impressions, content count, and EMV) empowers the agency to tell better stories about clients’ growth.
Automated reports enable weekly updates (instead of monthly). And Archive flags viral UGC immediately, so the agency never misses out on a client’s big moment.
- 30+ hours/week saved: Archive reduces time spent on each client by 75%.
- 4X efficiency increase: Tracking content would be a full-time agency job without Archive.
- 20% productivity boost: Aligned Growth can take on more brand clients with a smaller team.
