How a “Bot Wrangler” uses AI to scale support without compromise10

Your GTM motion isn’t under-staffed—it’s under-engineered.

If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, more effort won’t fix things. You need better systems. And GTM engineers are the ones who build them.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month.

GTM engineers (GTMEs) can solve problems across any revenue-critical function. That includes:

• RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)
• RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)
• RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

Why GTM engineering now?

If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, more effort won’t fix things. You need better systems. And GTM engineers are the ones who build them.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

GTM engineering at Clay

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

How GTM engineering can solve different domains’ problems

Your GTM motion isn’t under-staffed—it’s under-engineered.

If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, more effort won’t fix things. You need better systems. And GTM engineers are the ones who build them.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month.

GTM engineers (GTMEs) can solve problems across any revenue-critical function. That includes:

1. RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)
2. RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)
3. RevOps: Automate manual seller work (e.g. replace manual account research, update CRMs based on call transcripts, send follow-up emails, etc.)

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

A systems-oriented future

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.

In this guide, we share how GTM engineering is evolving at Clay, describe live GTME workflows, and offer advice for how to structure and hire GTMEs in your organization based on our top customers’ setups.

GTM engineers build revenue engines using AI and automation. Since we coined this role in 2023, it has emerged about 100 GTME job listings go live every month to growth architect: someone who tests hypotheses and scales what works, without waiting for developers or manual research. When ops teams turn into GTM engineers, they stop reacting to tickets and start proactively growing revenue.